ENJOY A HIGHLY REWARDING CAREER IN MARKETING WITH THE 2 YEAR HYBRID PGDM

Get program overview

Marketing Management PGDM-MM-HB

Master management concepts in the context of a fast-evolving marketing ecosystem which includes technology and data complex customer behaviour and omnichannel brand experiences

Select from multiple batch schedules for flexible and convenient learning as opposed to part-time and online management programs with rigid deadlines for:

01

Strong Understanding of Various Marketing Principles

02

Exposure to Varied Branding Elements/Strategies

03

Learn effective CRM implementation strategies for business business performance

04

Master various soft skills from experienced trainers

*When you enrol with us, you may be privy to another exclusive set of events and topics while bearing proximity to the overall objective and themes. Some of them may involve additional registration fees and will be hosted at our Mumbai campus.

Curriculum

Opt for a syllabus that’s designed to unlock your best potential unlike standard management programs.

code	Semester 1
391	Principles of Management
750	Financial Accounting
751	Human Resource Management
835	Marketing Management in the Digital Era
752	Managerial Economics**
753	Organisational Behavior

code	Semester 2
408	Strategic Management
66	Cost Accounting
733	Innovation Management**
836	Mastering Life Skills and Interview Preparation
834	Legal Aspects of Business
338	Project WeLike

** Available in E-Book format only

code	Semester 3
693	Marketing Research **
724	Consumer Buyer Behavior
716	Advertising & Sales Promotion
706	Distribution Management
218	Marketing Finance

code	Semester 4
427	Product/ Brand Management **
754	CRM **
829	Digital Marketing **
830	Marketing Analytics **
80	Project Work

** Available in E-Book format only

Know About Admission & Fees

Experience a quick and stress-free admission process that doesn’t require you to compromise on work or personal commitments unlike traditional part-time managment and online management programs.

Eligibility Criteria

Graduation from a recognized Indian university
Graduation from an international university
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS

Admission Process

APPLY ONLINE or download application form for walk-in admission
Upload or submit certificates, ID proof, and other documents.
Pay program fees
Get admission confirmation

Fee Structure

Entire fees of Rs. 1,01,000/- for two years to be paid in advance, without Personal Contact Program (PCP) OR
Rs. 1,04,600/- along with PCP fees
Yearly option Rs. 53,500/- per year without PCP fees OR
Rs. 57,100/- along with PCP fees
Overseas Students US $2000/- (Total Course fee for 2 year)
Alternatively, students can pay fees in Indian currency.

Get the Hybrid Edge

When you sign up for a Hybrid PGDM in Marketing Management, you upgrade yourself to a host of learning benefits that have a positive impact on your daily schedule and career.

Peek Into Student Community

"The program helped me thoroughly in understanding marketing and branding. This further assisted me in developing the brand identity for my own company."

Divya Doshi, Owner, Bodhi.com

Sales and marketing professional with 18 years of experience

15%*

Hybrid PGDM students prefer to specialize in Marketing Management

Discover Industry Accolades

The knowledge and practical experience which one of our employees has gained from the Hybrid program has given her great confidence and direction. We have incorporated her learning and ideas at a company-level.